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⍣ Projects
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Highly Confidential Concept Design
Smart cockpit concept design for 2025 China market.
On Market IOT App Design
GE kitchen Hub Guided cooking app design.
Lead User Experience Designer
Meituan - Shanghai
May 2021 - Present
Leading the UX design of Meituan B&B (accommodation marketplace)business line . Iterate 2C & 2B App design to enhance business growth and user experience. Manage and mentor junior UX designers, set priorities, and ensure quality levels.
Product Designer
SideChef - Shanghai
Aug 2017 - Oct 2018
Focused on improving cooking experience with UX. Conduct related user research, interviews and customer personas. Developed wireframes, user flows and UI prototypes. Collaborated with IoT manufactures to define connected experiences, help them build digital product.
User Experience Designer
BMW Group - Shanghai
Oct 2018 - May 2021
Design and develop new user interface concept for intelligent cockpit based on China market (aim to launch in 2025).
Desk research, customer insight and market analysis. Collaboration with China marketing, design and strategy departments in Germany. Project goal definition, concept blueprint and project roadmap. Cockpit interface layout and design (steering wheel, seats, smart materials) and high fidelity prototyping (HMI and use case scenarios).
UI Designer
ReignDesign - Shanghai
Dec 2015 - Aug 2018
Created compelling, original designs for interactive platforms ranging from websites, software applications to consumer electronics. Participated in several projects including MSH Insurance App, BMW Finance App, Hyperloop One App & Website, Finds App, Fiti Fitness Ap
My thoughts about design, user experience and product